LifeBridge Health Gets Wired
Health News

LifeBridge Health Gets Wired


In the past, doctors made house calls to evaluate swollen ankles or persistent fevers. Now, when concerned parents need advice on treating injuries and colds, their first stop is often the Internet.

Some 80 percent of U.S. Internet users search for health information online, and about a third of them use it to find a hospital or physician, according to the Pew Internet & American Life Project.

Bearing out the survey?s findings, LifeBridge Health has experienced a tremendous increase over the last year in Web traffic on its site, lifebridgehealth.org. In August 2007, the site had 89,479 total visits. One year later the number had jumped 40 percent, to 125,788 total visits.

To attract more visitors ? and keep them from surfing to other sites ?the LifeBridge Web team has launched several unique initiatives.

First, the LifeBridge Health site got a complete makeover. Improved navigation means visitors can find what they?re looking for more quickly; and search capabilities were enhanced. Sinai Hospital, Northwest Hospital, Levindale and Jewish Convalescent each were given a unique color scheme.

The LifeBridge Web team also maintains several micro Web sites that broaden our presence on the Web. Performance Edge at LifeBridge Health & Fitness (LBH&F), braVo!, LifeJobs and knowyournumbersbaltimore.com all launched or were given a facelift last year. LBH&F?s redesigned Web site features new videos highlighting many of the center?s programs and services.

New features were added to draw visitors deeper into the sites from the homepage. In-person video messages catch the eye and ear immediately and direct visitors to pages they may not visit otherwise. Detailed 3-D Human Atlas animations describe common medical conditions and procedures, from allergies to heart bypass.

To make our open positions easier to find, the Web team invested in software that makes LifeBridge Health jobs appear at the top of search engine results pages. Last month, LifeBridge recruiters hosted a virtual job fair where they chatted online with potential candidates.

Social networking has quickly become a popular recruitment tool and a way for companies to reach consumers. Again, LifeBridge Health is ahead of the curve, having become one of the first health care companies in Maryland to launch a Facebook® page and create a LinkedIn account. LifeBridge Health, Sinai Hospital, Northwest Hospital, Levindale, Jewish Convalescent and braVo! all have unique pages on Facebook.

As the Web continues to grow as a mechanism for consumers to find health care?related information, the Web team at LifeBridge Health is poised to be a regional leader in online consumer marketing.




- Shopping At Lifebridge Health
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- Lifebridge Health Launches Mobile Recruitment Site
If you're looking for a great place to work, a new job may be on the horizon - straight from your mobile phone. LifeBridge Health recently launched a mobile version of LifeJobs so that those using smart phones (such as the iPhone, BlackBerry or Android)...

- Celebrating Health Care Recruiter Day
The team of 12 health care recruiters (also known as a Human Resources Business Partner) at LifeBridge Health deserve to be recognized. Each has a very important and difficult job. These individuals assist department managers with finding qualified and...

- Simply The Best
If you've heard a sound of the train in the distance, it's because we're going to take a moment to toot our own horn. The LifeBridge Health Marketing department won several awards at the annual Alfred Knight Awards luncheon held today, including...

- Lifebridge Health Named Best Place To Work For The Third Time
LifeBridge Health was again awarded the winner of the Best Places to Work in Greater Baltimore in the large business category (500-plus employees). More than 80 businesses and organizations entered the third annual competition hosted by the Baltimore...



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