Health News
If you've felt like you are seeing signs about washing your hands everywhere you go, from the Northwest Hospital bathroom to your favorite restaurant, it's no accident.
LifeBridge Health is sponsoring a different kind of advertising campaign this fall, with the tagline "Wash Your Hands. Spread the word, not the flu." Given recent concerns about the H1N1 "swine" flu as well as the seasonal flu, there's never been a better time for the message to resonate across Baltimore.
"We want to make hand washing synonymous with LifeBridge Health," says Rudy Miller, vice president of Marketing and Community Relations. "When we first envisioned this campaign, it was actually before the emergence of H1N1, but now, more than ever, it makes sense that we spread the message that you can largely prevent illness by doing something as simple as washing your hands the right way."
In partnership with the Maryland Department of Health and Mental Hygiene and the Baltimore City Health Department, the hand washing campaign features several creative elements. The restroom door signs show various people inadvertently toting toilet seats back from the bathroom with them, all because they neglected to wash their hands. "Don?t take your rest break back with you," the signs admonish. The Restaurant Association of Maryland plans to offer area restaurants similar posters from LifeBridge Health to display in their restrooms. Thirty-second public service announcements showing children washing their hands will also run on local stations. ClearChannel Outdoor is donating free billboard space to feature the hand washing message, and the city is permitting LifeBridge Health to put eye-catching sink graphics on some of the city?s sidewalks.
If you like the hand washing reminder signs on the back of the bathroom doors, be sure to check out the campaign?s official Web site at www.WashYourHandsMaryland.org.
- Lifebridge Health Receives Three Alfred Knight Awards
LifeBridge Health was honored by the Maryland Society for Health Care Strategy and Market Development this afternoon, taking home a total of three Alfred Knight Awards. Certificates of Merit were given for LifeBridge Health "Wash Your Hands" campaign...
- Men And Their Hand Washing
At this point, it would be hard not to know that LifeBridge Health is in the midst of a massive hand washing campaign. We've also had great response to our Harris Interactive poll, which shows that when in a public restroom without soap or towels,...
- No Soap? Then Hand Washing Is A Waste Of Time
I hear there's some sort of "flu virus" going around. There will be plenty more to say about that soon. For now, it's worthwhile to call your attention to this piece Lifebridge Health submitted to Newswise concerning exactly how poor of a job...
- Nice Shot!
LifeBridge Health leadership set the tone for this year's flu season yesterday: get your flu shot as soon as possible. LifeBridge Health CEO Warren Green, Sinai Hospital President Neil Meltzer, Northwest Hospital President Erik Wexler and Levindale...
- Good Hand Hygiene Helps Prevent School Absences
by: John Cmar, MD Lifebridge Health just contributed the following article to Newswise, including some commentary from myself and other colleagues in Infection Prevention and Control:Newswise ? With 82 million students and teachers ? over a quarter of...
Health News
LifeBridge Health Kicks off Hand Washing Campaign
If you've felt like you are seeing signs about washing your hands everywhere you go, from the Northwest Hospital bathroom to your favorite restaurant, it's no accident.
LifeBridge Health is sponsoring a different kind of advertising campaign this fall, with the tagline "Wash Your Hands. Spread the word, not the flu." Given recent concerns about the H1N1 "swine" flu as well as the seasonal flu, there's never been a better time for the message to resonate across Baltimore.
"We want to make hand washing synonymous with LifeBridge Health," says Rudy Miller, vice president of Marketing and Community Relations. "When we first envisioned this campaign, it was actually before the emergence of H1N1, but now, more than ever, it makes sense that we spread the message that you can largely prevent illness by doing something as simple as washing your hands the right way."
In partnership with the Maryland Department of Health and Mental Hygiene and the Baltimore City Health Department, the hand washing campaign features several creative elements. The restroom door signs show various people inadvertently toting toilet seats back from the bathroom with them, all because they neglected to wash their hands. "Don?t take your rest break back with you," the signs admonish. The Restaurant Association of Maryland plans to offer area restaurants similar posters from LifeBridge Health to display in their restrooms. Thirty-second public service announcements showing children washing their hands will also run on local stations. ClearChannel Outdoor is donating free billboard space to feature the hand washing message, and the city is permitting LifeBridge Health to put eye-catching sink graphics on some of the city?s sidewalks.
If you like the hand washing reminder signs on the back of the bathroom doors, be sure to check out the campaign?s official Web site at www.WashYourHandsMaryland.org.
- Lifebridge Health Receives Three Alfred Knight Awards
LifeBridge Health was honored by the Maryland Society for Health Care Strategy and Market Development this afternoon, taking home a total of three Alfred Knight Awards. Certificates of Merit were given for LifeBridge Health "Wash Your Hands" campaign...
- Men And Their Hand Washing
At this point, it would be hard not to know that LifeBridge Health is in the midst of a massive hand washing campaign. We've also had great response to our Harris Interactive poll, which shows that when in a public restroom without soap or towels,...
- No Soap? Then Hand Washing Is A Waste Of Time
I hear there's some sort of "flu virus" going around. There will be plenty more to say about that soon. For now, it's worthwhile to call your attention to this piece Lifebridge Health submitted to Newswise concerning exactly how poor of a job...
- Nice Shot!
LifeBridge Health leadership set the tone for this year's flu season yesterday: get your flu shot as soon as possible. LifeBridge Health CEO Warren Green, Sinai Hospital President Neil Meltzer, Northwest Hospital President Erik Wexler and Levindale...
- Good Hand Hygiene Helps Prevent School Absences
by: John Cmar, MD Lifebridge Health just contributed the following article to Newswise, including some commentary from myself and other colleagues in Infection Prevention and Control:Newswise ? With 82 million students and teachers ? over a quarter of...